Cosmei has announced that its ‘Pop Stick’ is a finalist in the IT Awards at MakeUp in NewYork. The eco-friendly, mono-material package is made from PET.

The Pop Stick is an intuitive design that aims to make product application easy. Simply push the bottom of the package, and the product pops up to use, as shown in the video below. It is ideal for all types of cosmetic products. 

It features the supplier’s ‘PUSH’N RELEASE’ opening system, which is engineered to apply products to the body and face with ease and precision—without requiring an additional applicator.

Charles-Emmanuel Gounod, one of the IT Award Judges, said, “A simple gesture allows for the precise application of a formulation.”